Waitrose has announced it will end its free newspaper offer to loyalty card customers later this month.

The change risks prompting similar outrage to when the supermarket chain ended free coffee five years ago.

From 22 February, customers with a myWaitrose card will not be eligible for a free newspaper when they spend £10 or more.

The chain has promised new offers in its place, however.

In an email to customers, it wrote: “Nobody shops for us like you, so we are updating myWaitrose to make it even more personal.

“As part of these changes, the myWaitrose newspaper offer will be ending on 22nd February. But we’re replacing it with something new – look out for updates in the coming weeks.”

The personalised offers will include member-only prices and discounts on cooking classes.

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In 2017 Waitrose, which is owned by John Lewis & Partners, faced a backlash when it introduced rules that forced customers to buy items before they could claim their hot beverage.

The latest change has already prompted anger from customers.

On Twitter, Richard Stitson said: “So you’re removing the free newspaper from #mywaitrose later this month. I’ve never taken you up on the free coffee but the free paper is what makes me shop at Waitrose… Bad move. Lost my loyalty.”

Kien Tan, another customer, tweeted that John Lewis & Partners had a “death wish” by scrapping the free paper, which had kept his parents shopping at Waitrose.

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