Viva Magenta has been unveiled as Pantone’s “colour of the year” for 2023.

The colour is “brave and fearless” and “promotes a joyous and optimistic celebration, writing a new narrative”, the design company has said.

Pantone says Viva Magenta is a shade “rooted in nature descending from the red family and expressive of a new signal of strength”.

Pantone’s colour of the year has become increasingly influential in the world of design and brand marketing since it was first introduced in 2000.

Here are some people who have embraced magenta in recent years.

Princess of Wales

Kate looked striking in her formal dress at Horse Guards Parade in London as she wore the courageous colour last month.

Whoopi Goldberg

The Hollywood actress exhibited the colour on the red carpet at the 25th Annual ACE awards in November. Goldberg wore a belted dress with long Juliet sleeves.

Paula Abdul

American singer Paula Abdul rocked the colour at the Global Green pre-Oscar party in 2016. Styled with a printed blouse, she was seen wearing a mermaid skirt to capture the magnetic magenta.

Cardi B

US rapper Cardi B was seen at the 2018 MTV awards wearing an off-the-shoulder dress on the pink carpet. The dress was elegantly paired with matching heels.

Post Malone

American rapper Post Malone performed at Dick Clark’s New Year’s Rockin’ Eve in Times Square wearing a two-piece jacket and trousers in 2019. The outfit also had specs of black all over it to add a contrast to the deep colour.

Gabrielle Union

US actress Gabrielle Union looked chic at the 2015 People’s Choice Awards as she was seen in a wide-leg jumpsuit sporting the bold colour.

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