Samsung will integrate Google’s generative artificial intelligence (AI) technology into its next generation of Galaxy smartphones.

The South Korean firm unveiled the S24 series and boasted of an array of new features powered by AI on Wednesday.

“We will reshape the technology landscape, we will open a new chapter without barriers to unleash your potential,” TM Roh, the president of Samsung’s mobile experience division, told a crowd in San Jose, California.

The phones will use built-in Gemini Nano, Google’s most-efficient large-language model, and get access to Gemini Pro and Imagen 2 text-to-image tech through the cloud.

One AI feature will provide live translation during phone calls in 13 languages and 17 dialects.

Customers will also be able to use AI-powered summarisation and classification features on Samsung’s own applications such as Notes, Voice Recorder and the keyboard.

The Imagen model will help users perform complex photo editing tasks in the Gallery app, a feature that could help people refine their photos but could also make it easier to create misleading images.

The new phones will also introduce Google’s “Circle To Search”, allowing people to circle snippets of text, parts of photos or videos to get instant search results about whatever has been highlighted.

The new phones will go on sale around the end of January.

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Google is racing against Microsoft to embed generative AI in everyday applications and devices including smartphones, computers and productivity software as the companies seek new opportunities to monetise the tools.

Google’s own Pixel phones already feature AI, including the ability to alter the appearance of photos.

It is also adding the Circle To Search tool to its latest phones, the Pixel 8 and Pixel 8 Pro, with plans to expand it to other devices running its Android software later in the year.

Apple is expected to put more AI into its next generation of iPhones in September – but for now, Samsung has a head start on the push to get the technology into people’s pockets.

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