Sainsbury’s has become the latest retailer to post strong Christmas sales figures, saying it achieved a “record” festive season.

The UK’s second largest supermarket group, which also includes Argos, said it now expected annual profits for the year to March towards the upper end of its previously guided range between £630m and £690m.

Underlying pre-tax profits, for its 2021-22 financial year, came in at £730m.

The downwards shift reflects investment across the grocery sector in staff pay and price as budgets are squeezed by the energy-led cost of living crisis.

T​​​​​otal sales, excluding fuel, grew by 5.2% over the 16 weeks to 7 January compared with the same period last year.

That was driven by inflation, the chain said, with “relatively resilient volume trends”.

Sainsbury’s said early Christmas shopping helped sales jump over the latest quarter as shoppers looked to spread the cost of the festive season.

Chief executive Simon Roberts said: “We delivered the best possible Christmas for customers as millions of households managed their budgets differently, hosting larger gatherings again and treating themselves at home.

Read more:
Sainsbury’s brings forward ‘biggest ever pay boost

“Customers shopped early, buying Christmas treats and fizz more than once and looked for deals, taking advantage of Black Friday and other seasonal offers.

“Argos offered great value and quality, and, as train and postal strikes disrupted the country, customers appreciated its reliability and convenience.

“Sales were also boosted by the World Cup as people celebrated more at home.

“Our determined focus on delivering the best value alongside new and exciting festive food, plus outstanding customer service and availability, meant we delivered record sales and market outperformance at both Sainsbury’s and Argos.”

Resilience in the face of the cost of living crisis has been a theme of the post-Christmas retail reporting season so far.

Market leader Tesco releases its update on Thursday.

Among other major retail names updating the market on Wednesday was JD Sports Fashion.

It reported total revenue growth of over 20% in the six-week Christmas shopping period to the end of December.

The company raised its full year profit forecast as a result, saying that it now expected profit before tax and exceptional items to come in above £1bn.

Related posts:

Burberry shares plunge as Marco Gobbetti quits for ‘another opportunity’ Nissan UK gigafactory could be announced this week in major commitment to UK Departure of boss who steadied the ship leaves Burberry with sinking feeling PM Johnson to host bosses for talks amid ‘pingdemic’ anger Barclays half-year profits almost treble to £5bn as it claws back bad debt provisions PS5 becomes fastest Sony console to achieve sales of 10 million Brewers and pub owners may have to push up prices as business costs soar Tesco says 1,600 jobs at risk as overnight re-stocking roles scrapped Sunak faces calls to cut VAT on fuel as retailers defend ‘necessary’ pump price hikes Putin ally and boss of Russian oil giant has £86m yacht seized in France China protest, Cyber Monday and diamonds Energy crisis prompts desperate search for nuclear workers in France