Sky Sports and BBC stars including Gary Lineker and Jenson Button have joined forces in the fight against online abuse in a new video.

“Hate and online abuse ruins live,” former F1 world champion Button says in the Hate Won’t Win clip.

The sentiment is shared by the biggest names on Sky Sports and BBC Sport screens in the video collaboration that renews the commitment of both organisations to tackle online hate and abuse.

Gary Lineker, Alex Scott, Gabby Logan and other famous faces from BBC Sport join Button, Ebony Rainford-Brent, Gary Neville and many more from Sky Sports in the new video, which is aimed at individuals who post hateful content.

The broadcasters have been big supporters of sport and the rivalries it brings – but have set aside their on-screen rivalry to unite in the fight against a cause they both passionately believe in.

Sky Sports managing director Rob Webster said the power of a united voice sends a clear message to the abusers.

He said: “The collective influence of our two organisations coming together is a powerful moment to drive a change in behaviour online and show that hate won’t win. Sky Sports and BBC Sport reach a huge combined audience and our message is loud and clear – enough is enough.”

The director of BBC Sport, Barbara Slater, said: “We are delighted that Sky have joined us in the continuation of Hate Won’t Win to show online abuse is simply unacceptable. By partnering with Sky, we hope to spread the message even further that our social media accounts have a zero tolerance policy towards hateful messages. If we’re on the same team, hate won’t win.”

Tony Burnett, Kick It Out chief executive, said: “It’s great to see broadcasters joining our fight to tackle online hate and using their platforms to help drive change. Social media has become a vehicle for inappropriate behaviour on a societal level and certain people think it’s okay to send abusive messages.

“We have to make sure we create an environment where online abuse is punished and has real-world consequences. It’s important that we remain focused on the welfare of those who play, watch and work in football, and receive abuse, and we will continue to offer our support to those who need it.

“We would also ask supporters, especially as they return to grounds across the country, that they support players in whatever stand they choose to take in the fight against discrimination. Football belongs to everyone.”

For more information, please visit: www.skysports.com/againstonlinehate

Related posts:

Blood clot victim’s sister ‘very angry’ but says everyone should have Oxford jab ‘Significant milestone’ as Morrisons widens plastic bag ban to include ‘bags for life’ COP26 conference ‘last, best opportunity to get real’ on the climate, says John Kerry Revealed: The areas with the highest and lowest COVID vaccination rates for over-50s Gov says new online safety bill will keep people safe but not everyone is convinced Girl, 15, dies after incident at go-karting centre Seventy-five people have died in autism and learning disability units in England since 2015, Sky News reveals Porsche drivers sentenced for speeding at more than 100mph in YouTube video Banksy designs and sells T-shirt to fund four accused of toppling slaver statue Another 633 Omicron cases found in the UK in biggest daily jump of the variant Police officers disciplined for breaking COVID rules People ‘don’t misremember abuse by a prince’ – Giuffre lawyer criticises health records request