Every item less than £1.50 in new Boots range to combat bills crisis

Boots has launched a range of essential items to help people with the rising cost of living, with each item costing less than £1.50.

The “everyday” range includes 60 items across toiletries, skincare, dental, haircare and period products.

The high street health and beauty chain said the “new affordable range has been created to be easily identifiable, making it easier for customers to find the lowest prices in one easy line up”.

The items, which “come with the Boots promise of trusted quality, based on decades of research and science”, are available online at boots.com from 7 September and will be in more than 1,000 Boots stores across the UK over the next few weeks.

Jenna Whittingham-Ward, head of beauty, Boots brands and exclusives, said: “At a time when many people are facing choices between heating and eating and we’re all bracing ourselves for a winter of feeling the pinch more than ever, I am delighted that we’re able to offer a no compromise range to help customers make small everyday switches to help save money.

“Jessie Boot, who founded the company over 170 years ago, believed that quality products should be accessible to everyone, and I am delighted that the new everyday range delivers on those founding principles.”

The Boots everyday range includes products such as deodorant, toothbrushes and floss, hairspray, tampons, sanitary towels and panty liners, shaving foam, shampoo and conditioner, shower gel, hand wash and dozens more.

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The rising cost of living is putting a strain on households, with soaring food and fuel prices. Vladimir Putin’s war in Russia is also driving up energy prices, making bills unaffordable.

Former chancellor Nadhim Zahawi warned that even people on £45,000 salaries will need help paying their energy bills.

Liz Truss, the new prime minister, has promised to cap wholesale gas costs to effectively freeze energy bills.

It is set to be the first major policy initiative of Liz Truss’s premiership as she takes over from Boris Johnson.

Meanwhile, the new chancellor, Kwasi Kwarteng, has convened a meeting with the chief executives of lenders including Barclays, Lloyds Banking Group and NatWest Group.

City sources said the meeting was to set out the government’s approach to the economy as Ms Truss’s administration attempts to respond to the crisis triggered by soaring global inflation.

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