Disney has joined the likes of Nike, Coca-Cola and more to create its first official range of non-fungible tokens or NFTs.

Similar to a one-of-a-kind piece of art, NFTs are unique and non-interchangeable – making them more valuable and giving the holders full ownership of their online items.

Disney has produced rare and limited products in the past, however the announcements of the NFTs marks the first time the it has ventured into the crypto space.

The collection entitled “Golden Moment” will feature “some of the most beloved characters and stories from iconic Disney franchises”.

Characters from its Pixar, Star Wars, Marvel and The Simpsons works have been released from 7 November. The sale will end with an “ultra rare digital collectible” to be released on 12 November.

The collection will be available on the VeVe platform, an app-based marketplace for digital collectibles.

In a post, VeVe shared that buyers will also have the option to buy “blind boxes”. With these purchases buyers will only know the collectible they have received after a successful purchase.

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The Simpsons’ Homer and Bart and Frozen’s Elsa have already been made available with Wall E and the Pizza Planet Truck to be released today.

In celebration of @DisneyPlus Day, join us for a week of Golden Moments!

Customers in select markets who first purchase an NFT from the collection will also receive 3 or 12 months of Disney+ courtesy of VeVe. Terms apply: https://t.co/DayfDrASJQ#DisneyPlusDay pic.twitter.com/sfLAicXjtm

Later this week Iron Man, the Avengers symbol, R2-D2 and C-3PO will be made available alongside an NFT of founder Walt Disney holding the hand of Micky Mouse.

Disney is not the first major company to invest in NFTs. Asics, Nike, Procter & Gamble and Coca-Cola have all released their own in recent years; with Coca-Cola revealing its first auction brought in more than $575,000 (£424,000).

NFTs have continued to grow throughout 2021 racking up more than $2.5bn (£1.47bn) sales in the second quarter of this year, up from sales in 2020 of $13.7m (£11.7m).

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The announcement by Meta, formally known as Facebook, on expanding into the metaverse has brought with it increased attention to NFTs.

Disney’s NFTs will be sold for $60.00 (£44) on the VeVe app. The purchase also comes with 3 months free Disney +.

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