Apple Inc has unveiled a mixed-reality headset named Apple Vision Pro – its first entirely new product in eight years.
The product, which blends a video feed from the outside world with a virtual world displayed on screens inside the headset, was launched at the company’s annual software developer conference on Monday.
It is set to be a rival to Meta’s Quest Pro from last year and Quest 3 announced last week.
However, it also comes with a heftier price tag than the planned $500 (£402) Quest 3 at $3,499 (£2,849).
“Today marks the beginning of a new era for computing,” said Tim Cook, Apple’s CEO.
The company also gave updates on its operating systems for iPhones, iPads and Mac computers.
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