Netflix has cut its prices in more than 30 countries, in some cases slashing the price of a subscription in half.

Prices have been cut in parts of the Middle East, sub-Saharan Africa, Latin America and Asia.

The price drop comes as the streaming giant sees a lull in subscriber numbers amid the cost-of-living crisis and competition from other streaming services.

Netflix, which operates in over 190 countries, has been looking to grow its share in newer international regions.

“We’re always exploring ways to improve our members’ experience,” a spokesperson for the company said.

“We can confirm that we are updating the pricing of our plans in certain countries.”

The UK and US were not named among countries where Netflix was planning to lower its prices.

Netflix’s strategy shift come hot on the heels of its controversial plans to stop people sharing passwords.

Read more:
Five ways streaming giants could change to stop Britons hitting cancel
Revealed: How Netflix plans to stop you sharing your password

About 7.6 million people signed up to Netflix in the fourth quarter of 2022 after a tough start to the year where it lost out on subscribers as Paramount+ and Disney+ raked them in.

But average revenue per membership declined across regions in the last three months of 2022.

The number of subscriptions to all TV streaming services in Britain fell by two million during 2022.

Related posts:

Lifelong Ipswich Town fan Ed Sheeran agrees deal to sponsor club’s shirts next season Katie Hopkins arrives in the UK after being deported from Australia Hype builds as Kanye West reportedly set to unveil new music inspired by late mother Lewis Capaldi bags four gongs at ASCAP London Music Awards Gogglebox searching for Scottish family to star in TV show after MP criticism Former bandmates remember Sarah Harding on what would have been singer’s 40th birthday ‘People need to use their words kindly’: Alexandra Burke speaks out on online trolling ‘It’s a fantastic puzzle’: Ian Fleming’s cufflinks sold at auction spark mystery over secret 007-style code Halle Berry and The Wheel of Time Cinemas ban teenagers wearing suits after #gentleminions trend prompts rowdy behaviour ‘Fears of new bureaucracy, rules and costs have all come true’: Brexit making touring Europe ‘unviable’ for UK artists Elton John pays tribute to ‘inspiring’ musicians and brings out surprise guest at final US show