Cost of living crisis drags on demand for essential and non-essential goods

Sep 16, 2022

Retail sales fell by much more than expected in August as the cost of living crisis dragged on demand for both essential and non-essential goods.

Figures from the Office for National Statistics (ONS) showed volumes 1.6% down on July – the largest monthly drop since December last year.

Economists had expected a decline of around 0.5% as the highest rates of inflation for 40 years continue to squeeze consumer spending power, with the price of food and other goods and services reflecting the surge in energy and commodity costs in the wake of the pandemic and Russia’s invasion of Ukraine.

The ONS said: “All main sectors – food stores, non-food stores, non-store retailing and fuel – fell over the month”.

“This last happened in July 2021, when all (COVID) legal restrictions on hospitality were lifted”, it added.

Retailers will be hoping that the government’s energy price guarantee, which will limit bills through a cap on wholesale prices from October, will ease some of the pressure on purse strings heading in to the core Christmas season.

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The guarantee, set at an average £2,500, will keep gas and electricity bills at around their current annual level just below £2,000 because of the £400 of help for each household announced by former chancellor Rishi Sunak and a temporary cut to green levies within energy bills.

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The chairman of the John Lewis Partnership, Dame Sharon White, expressed hope on Thursday that the unprecedented intervention would prove a “game-changer” for the business, which includes Waitrose supermarkets, during the winter months.

The Bank of England, which had forecast last month a recession lasting more than a year from this autumn, has its first opportunity next week to reflect the potential impact of the energy price guarantee in its interest rate deliberations.

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It is expected to at least lower its near term inflation expectations due to the fact that the energy aid, which will also be extended to businesses, will mean bills do not reach the heights that were due in the coming months.

However, it is still forecast by economists to raise Bank rate by a further 50 basis points to 2.25% to try and keep a lid on core inflation.

That would add more pain to tracker and standard variable rate mortgage holders, giving those families less to spend in the wider economy.

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