The world’s biggest streaming service Netflix has grown even bigger as password-sharing crackdowns and shows like Baby Reindeer and Bridgerton have driven signups.
Netflix have announced its subscriber numbers grew by eight million in the three months up to June – far surpassing the five million figure expected by analysts – as its policy to prevent multiple people from sharing one login took effect across the world.
The clampdown came into force in the UK last May, after which subscriber numbers also soared. The policy will become less effective as the months wear on, Netflix cautioned.
Another form of revenue generating also appears to have paid off for the streaming giant as viewers of the ad-supported cheaper tier grew 34%.
Total Netflix subscriber figures now stand at 277 million.
The next revenue-raising measure being enacted by the US-based video-on-demand service is to begin streaming sports.
The Crown and Baby Reindeer among UK shows recognised with Emmy nominations – as Shogun and The Bear lead the way
Rapman talks about Netflix series Supacell, where sci-fi meets ‘the black experience’
Bridgerton boosts UK economy by £275m, Netflix says
Keep up with all the latest news from the UK and around the world by following Sky News
Wrestling will be viewable starting in January after a partnership with WWE (World Wrestling Entertainment) comes to screens. The weekly WWE Raw show will be aired.
Read more on Sky News:
Mass IT outage hits companies around the world with planes grounded and trains affected
Cineworld kicks off talks with landlords about closure plan
Later this year, on Christmas day, live American football via the NFL (National Football League) will be streamed.
New sports audiences will likely be a boon for Netflix in attracting advertisers.
Be the first to get Breaking News
Install the Sky News app for free
Revenue had grown to $9.5bn (£7.39bn) in the three months, up 17% compared to the same time last year.
Similarly, profits grew from $1.5bn (£1.16bn) a year ago to $2.15bn (£1.16bn).
Related posts:
Test and trace pings could shut down factories, government warned
Which UK ports and types of goods could be hit by the container backlog?
Heineken expects higher beer prices due to inflation
Chancellor in ‘better position’ to ease cost of living crisis as government debt lower than expected
Manchester United fans hand Glazers ultimatum over delayed share scheme
Camelot fined more than £3m over series of National Lottery errors
Car insurance premiums for most popular models ‘rise by £100’
Electric cars, start-up investments and post-COVID holidays
Xpediator founder bids to take logistics company private
Boss of British Gas parent company sees pay reach £4.5m despite prepayment meters investigation
Company windups rise again to surpass pre-pandemic levels
Ex-minister Lord Agnew joins UnHerd ahead of Telegraph bid
